{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most high-end brand names drive direct exposure via social media sites advertising and marketing, celeb collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't transformed much in decades; it does not have TikTok, and does not gi